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Anritsu deepens successful partnership with Aito Technologies

Advanced CEM solution will use Aito CEA 6 for advanced subscriber profiling in MasterClaw

Espoo, Finland - May 13, 2013: Today, Aito Technologies, the leading provider of customer experience analytics (CEA) for mobile operators, announced it will provide Anritsu, a global provider of testing, monitoring and management solutions for advanced and converged networks, early access to Aito CEA 6, Aito's next generation analytics software solution, for integration into Anritsu's Advanced CEM solution, ACEM inside the very successful MasterClaw solution.

Announced at Mobile World Congress this February, Aito CEA 6 will combine mobile operator's network, business, device and customer data to create technical and commercial Customer Experience profiles for individual subscribers. The Aito CEA 6 data feed will provide Anritsu's Advanced CEM solution with scores and indicators about customer experience, behavior, device and business, which in turn can be further used for triggering real-time customer experience based alarms.

Gerald Ostheimer, Managing Director at Anritsu commented: "By integrating Aito CEA subscriber profiles with Anritsu ACEM data we will be able to enhance the real-time analysis capabilities for our users. Anritsu's ACEM solution will be able to provide mobile operators with over one hundred commercial and technical indicators enabling a 360-degree view into individual subscriber's behaviour, experience and business aspects over the life cycle."

Anssi Tauriainen, Aito Technologies' CEO, noted: "Anritsu is a long-established partner of Aito and we have enjoyed great success together at multiple customers, most notably in providing ACEM solutions to PT XL Axiata. Anritsu has excellent market presence and traction with its Advanced CEM solution, and we are very pleased to be able to enhance their market leading solution further with Aito CEA 6."

About Anritsu
Anritsu Corporation (www.anritsu.com) has been a provider of innovative communications solutions for more than 110 years. The company's solution portfolio includes test and measurement solutions and service assurance solutions that address the technology lifecycle from R&D and lab testing, to operational support systems for in-service network monitoring and service assurance. Anritsu sells in more than 90 countries worldwide with approximately 4,000 employees

Anritsu's award winning service assurance solutions offer an integrated portfolio of applications combining network monitoring and optimization with a unique suite of service intelligence solutions for service and customer experience management. As a long-time leader in 3G solutions, Anritsu is committed to supporting the delivery of next-generation networks, addressing emerging technologies such as LTE, HSPA Evolution, MIMO, WiMAX and high-speed optical and IP networks.

About Aito (www.aitotechnologies.com)

We change your understanding of your customers.

Aito is the leading provider of Customer Experience Analytics software that changes the way communication service providers understand their customers. Our goal is to help CSPs maximise customer experience and lifetime value by enabling improved business, operations, product, sales, marketing, and customer care performance. Our product, Aito CEA, unifies business, network, product and customer data for real-time analysis, discovery and reporting that is easy-to-use and deployed out-of-the-box in weeks, not months Headquartered in Espoo, Finland, Aito has employees based in London, Moscow, Dubai and Kuala Lumpur. Aito's customers include Nokia, Blyk, Elisa, TDC (TeleDenmark), Ucell (TeliaSonera), Anritsu, PT Axiata XL, Tele2, Zain, Omantel, Network Norway, Mauritius Telecom, and others.

Press contact: Nick Gregory at [email protected]

Source: RealWire

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