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Email Remains the Driving Force in Marketing - Integrated Email Marketing Crucial in the Survival of the Fittest -

AMSTERDAM, February 18, 2010 /PRNewswire/ -- Mobile marketing, social media integration and strategic campaign planning will encourage increased investment in email and online marketing during the next twelve months, according to Emailvision, Europe's largest email service provider.

Figures published by MarketingSherpa in 2009 showed that more than one-third of companies increased spending on email. 2009 was also another year of strong growth for retention-based email marketing despite the onset of a global recession, which forced businesses to aggressively cut spending on marketing activity.

Below, Jacques Prothon, Country Manager Netherlands at Emailvision, selects the three key trends over the next twelve months, which are set to make a significant impact on email marketing.

Email marketing and social media will feed off one another

Integrating social media into email marketing allows a brand to boost the performance of both mediums. Bringing the two channels together is critical when growing mailing lists organically, as recipients spread the content virally, encouraging others to opt-in and receive future mailings.

Adoption of mobile marketing is set to rise significantly

Customers are increasingly relying on mobile devices for communication and messaging, therefore mobile marketing is a natural extension when building a multichannel engagement strategy. Mobile marketing can be broken down in two segments, smartphones and SMS.

    
    - Email for smartphones - messages for these devices should be
      optimised prior to sending, as the devices typically don't support 
      Flash animation and network speeds vary
    
    - SMS - Combining campaign management for email and SMS can
      enable brands to manage customers more effectively. For example, you 
      can send an SMS offer to a customer based on an email they've opened to 
      increase the chance of it resulting in a sale

The emphasis should be on strategic campaign planning

Strategically planning email campaigns ensure brands capitalise on every opportunity. Too many campaigns irritate customers, while too few won't keep a customer engaged. Putting in place a strategic plan will help brands to align and integrate email campaigns with all marketing activity, ensuring they are effective.

"It is important for marketers to stay ahead of the curve in terms of consumer attitudes and the channels they choose to use when engaging with brands," said Jacques Prothon, Country Manager Netherlands at Emailvision. "The first step is to put in place a marketing plan that is fresh and relevant, factoring in the evolving needs of customers. Email will continue to be the king of measurable ROI in 2010 and will be the glue that binds all marketing activity."

Emailvision has published a new White Paper outlining its top ten trends for email marketing in 2010. You can download a copy of the full paper by clicking here:

http://www.emailvision.nl/ressources-email-marketing/downloads?d=white%20papers%20and%20reports/1503

(Due to the length of this URL, it may be necessary to copy and paste this hyperlink into your Internet browser's URL address field. Remove the space if one exists.)

About Emailvision (http://www.emailvision.nl)

Founded in 1999, Emailvision has grown to become the global market leader in software as a service for email marketing. The Emailvision mission is to provide excellence in software & service for our clients to reach their email marketing goals.

The Emailvision software service, Campaign Commander(TM), has become the industry standard email marketing tool for eCommerce and publishing. Emailvision has over 4500 users worldwide.

Campaign Commander(TM) is used by marketers worldwide to plan, design, deliver and analyze their email marketing campaigns. This software service allows marketers to execute advanced tactics with minimal technical skills.

In 2009, Emailvision delivered over 24 Billion messages on behalf of 2000 clients and achieved a record 96.5% delivery rate. This quality of service is driven by over 10 years of research and development in global email delivery and deliverability.

In addition to its pioneering technology platform, Emailvision offers a global network of support and professional services. Passionate account managers provide clients with best practice advice, training and professional services.

The company has a growing staff of over 240 and offices in the major international markets including the USA, UK, France, Germany, Switzerland, Belgium, Netherlands, Scandinavia, Spain and Italy. Emailvision is listed on the NYSE Alternext stock exchange.

    
    For further press information please contact:
    Jacques Prothon, Country Manager Netherlands, Emailvision
    +33(0)20-491-9857

    Sarah Dyer, Marketing Manager Northern Europe, Emailvision
    +44-207-554-4500
    [email protected]

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